Alice graduated from the City University of Hong Kong with a Master’s Degree in Global Business Management. She is an experienced marketing professional with nearly two decades of integrated marketing experience with demonstrated ability in partnership, branding, PR & events, regional project management and customer interaction management in the high tech, luxury, & automotive industry.
Before joining Cornerstone, Alice was the head of brand & partnership at Smart Charge, and is one of the key members to launch a completely new BU & Brand under HKT & CLP. She formulated strategic marketing programs and established core EV brand partnerships together with many exciting activities, including the first Hong Kong ePrix & the world first E-touring event sponsorship in Hong Kong that took place between 2016-2019.
Prior to that, Alice was the marketing head in various car brands and regional marketing agencies where she participated in formulation & implementation of marketing strategies & digital solutions across effective channels.